june 7 : Stellarvisions identity for Chambers Group is a case study in Designing Brand Identity and is included among world class brands such as Apple, BP, Cingular, Tazo, and Mini. The recently published second edition of Alina Wheeler's Designing Brand Identity is an essential reference used by branding teams around the world.

Stellarvisions was engaged to express the vision for a new venture. Chambers group is a leadership development firm offering executive and team coaching. Chambers Group develops leaders of courage, competence, and confidence.

Chambers identity needed to be fluid and expressive while communicating the dynamic personal experience of working with Chambers Group. Differentiating their offerings required a balance between business discipline and spiritual values. The identity included the development of a wordmark and avatar, articulating core values, print collateral including stationery package, company brochure, coaching tools, branded sound, and web presence.

Elements of change morph into the seven chambers:
http://www.7chambers.com

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