Stellarvisions created variations on the mark that would provide a strong statement in one or two colors. Reproduction is easy on copying machines in color or in black and white.

Two color postcards were printed in quantity and the backside of postcards can be imprinted by individual artists to fit their needs. Printed stickers could be attached to the cards for small quantities.

b32 collaborative : identity

Stellarvisions has created the identity for an artist's collaborative that reflects their commonality -- artists who create and teach in building 32 at Sherman Mills in the East Falls neighborhood of Philadelphia. These artists formed a loosely knit group to provide experiences, education, and professional development in crafts and the visual arts.

The name b32 is an abbreviation for their location. Reinforcing the building number visually makes it easier to remember and locate and create a logical narrative. The identity can be reproduced accurately using inexpensive options. The circle shape cries out to be made into buttons and stickers; prime guerrilla marketing techniques. The group concentrates on classes and workshops that are small in size, big on individual attention.

All means of electronic communication are used to full advantage including a group website, online advertising, email campaigns with tell a friend options, posters, and reviews of past offerings. The goal of Stellarvisions' work with b32 is to provide high quality strategic marketing that keeps costs low and expectations high.

related work:

project : Art Center Canvas, art center management software
project : sherman mills : social fabric
project : Chester County Art Association, website
project : works of man : matthew naftzger

project scope

- message and positioning
- language generation
- concept mapping
- applications overview
- identity design
- identity system
- collateral materials
- marketing strategy
- sign systems
- promotion
- web presence

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