b32 collaborative | identity

b32 at sherman mills : a design for collaboration

Stellarvisions created the identity for an artist's collaborative that reflects their commonality -- artists who create and teach in building 32 at Sherman Mills in the East Falls neighborhood of Philadelphia. These artists formed a loosely knit group to provide experiences, education, and professional development in crafts and the visual arts.

The name b32 is an abbreviation for their location. Reinforcing the building number visually makes it easier to remember and locate and create a logical narrative. The identity can be reproduced accurately using inexpensive options. The circle shape cries out to be made into buttons and stickers; prime guerrilla marketing techniques. The group concentrates on classes and workshops that are small in size, big on individual attention.

All means of electronic communication were used to full advantage including a group website, online advertising, email campaigns with tell a friend options, posters, and reviews of past offerings. The goal of Stellarvisions' work with b32 was to provide high quality strategic marketing that kept costs low and expectations high.


project scope

- message and positioning
- language generation
- concept mapping
- applications overview
- identity design
- identity system
- collateral materials
- marketing strategy
- sign systems
- promotion
- web presence


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