segd annual conference + expo : new orleans

Stellarvisions second year working with segd focused on the Big Easy, New Orleans. Each year the conference and expo are held in a different city. The New Orleans conference chair Peter Dixon, Lippincott Mercer was consise in the message for the conference and the approach to take. We meet several times to review the direction of the work. The theme as always is related to the culture and physical nature of the location. Stirring the Gumbo: creativity, collaboration and culture would have an icon driven visual language.

The icons are landmarks and texture that would combine well with the organization identity.

project scope

- strategic vision
- message and positioning
- language generation
- concept mapping
- applications overview
- identity design
- identity system
- collateral materials
- sign sytems
- stage design
- promotion
- conference materials

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